Fading is the loss of color intensity that happens when sunlight breaks down the pigments in paint. On sunny exteriors, higher-quality paints with better UV resistance slow the process considerably, which is a detail worth discussing before you choose a color.
Darker colors also fade more noticeably than light ones because they absorb more UV energy. If you love a deep shade, we’ll talk through which products hold color best and how often a refresh might make sense for your home.