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How to Use Paint to Reflect Company Identity

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How to Use Paint to Reflect Company Identity

A frequently ignored aspect of company branding is the color choice for the workplace. The right paint colors can have a vast impact on the vibe of a company. A company’s paint colors will make a lifelong impact in the minds of employees and clients. 

Learn how paint colors can enhance your company’s identity and boost your company’s results.

Painting your workspace isn’t just a job to cross off a to-do list. It’s a critical part of expressing your company identity.

The Significance of Color Psychology

To begin, let’s consider the significance of color psychology. Color psychology is the study of the effect of colors on behavior and mood.

Colors can arouse certain emotions and influences in our minds. These effects can be used to design a particular environment in a company. What do your company brand’s colors say about your business and how can these colors reflect your company identity?

For example, blue is typically associated with professionalism, productivity, and dependability. So, if you want your business to convey a notion of efficiency and honesty, use hues of blue to paint the walls. Want to inspire creativity, positivity, and energy? Yellow is your top paint color choice.

Align Your Color Choice with Your Values

It’s vital to mention that your paint color choice should align with the company’s values, personality, and target audience. For instance, a law firm might select earthy colors such as beige and brown to communicate a feeling of sincerity and strength.

A hip clothing store might choose vibrant, bold colors such as orange, pink, or purple to communicate distinctiveness and energy. Furthermore, your choice of colors for your company branding delivers a notion of uniformity across various touchpoints of a company. When clients come into a business that has a unified color scheme, they won’t forget the brand. They’ll associate it with positive qualities. Uniformity in color usage indicates a company’s attention to detail, leading to more client trust and loyalty.

Improve Employees’ Productivity

Besides affecting clients’ opinions, paint colors can also improve employees’ productivity. Research has shown that a work setting has a huge impact on an employee’s drive, stress level, and ingenuity.

A comfortable, colorful, and aesthetically appealing workplace could decrease anxiety and stress while heightening efficiency and focus. Use your company brand’s colors for whatever sort of boost your employees need the most:

  • Promote enthusiasm and energy with colors such as yellow and orange
  • To increase creativity and productivity, choose neutral colors
  • Heighten concentration and calmness with hues of blue and green

Top Painting Company in Denver

If you want your workplace to reflect your company identity, partner with the Denver painting company with over 40 years of experience. Our skilled painting contractors would be happy to assist you with choosing paint colors for your company while taking your ideas and values into consideration. Contact us for your free quote today.

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Robert TRobert T ★★★★★ Very easy to work with and expert results. I was impressed that they did the whole job in one day including some serious prep work. Lots of scraping and caulking. The house looks great with all the boards tightened up and the new coat of paint. Would recommend CCRP without hesitation.William K.William K. ★★★★★ Our experience with Colorado Painting could not have been better. From the prompt and friendly communication surrounding the estimate for the exterior paint job, to the efficient and quality painting on the finished product. All aspects of the experience were top notch, fairly priced, and completed in a professional manner.Matthew M.Matthew M. ★★★★★ Impressive work for painting the entire interior of the home. Minimal touch ups needed at the end. Company has the ability to resurface uneven areas with sanding and texture. Pricey but worth the end result.alison B.alison B. ★★★★★ We had a great experience from the beginning to end of our painting project! The original sales/quote process was so professional and the painting went quickly and was done very professionally. This is our second very successful experience with Colorado Commercial & Residential Painting. We'll use them again!Peter H.Peter H. ★★★★★ Colorado Painting provided an excellent quality of work for our exterior and interior house painting projects. The staff and painters were professional, friendly and very easy to work with during the projects. We are very happy with the final painting project. We recommend the company.C C.C C. ★★★★★ Colorado Commercial & Residential Painting recently painted the exterior of our house. We received competitive bids from other companies, but Colorado Painting stood out from the rest with their professional, knowledgeable, and courteous service.Hayden provided a comprehensive project plan of what repair work needed to be done and what materials would be use. Osman and his paint crew did an impeccable job making sure all surfaces were well prepped and taped off to catch any overshoot. When doing the inspection after the painting was completed we could not find any missed spots or places that needed paint reapplied. They also painted our rod iron deck railings and they look brand new.We would definitely not hesitate to hire Colorado Commercial & Residential Painting for any future painting needs.Holly G.Holly G. ★★★★★ The team was a pleasure to work with and the job was very well done. I couldn't be happier. The whole process was smooth, and they were very communicative throughout the whole process. I highly recommend them!Dustin B.Dustin B. ★★★★★ Great communication, execution, cleanup and follow-up. Highly recommended.Taylor L.Taylor L. ★★★★★ We are very happy with the paint job they did on the exterior of our house! From the initial quote and scheduling, to the prep, painting, and then the follow up quality check at the end, everyone at Colorado Commercial & Residential Painting made what felt like a daunting task a very seamless and enjoyable experience. The quote was reasonable and the team was professional and friendly. We have already recommended them to neighbors and friends!Patricia W.Patricia W. ★★★★★ Colorado Commercial &Residential Painting took on my project to paint my home. It had not been painted in 15 years, was dirty, peeling and chipping. They bid a competitive price without upselling. They did a beautiful job of washing, refurbishing and painting my home. It looks brand new and I would strongly recommend them!Mike B.Mike B. ★★★★★ I hired Colorado Commercial and Residential Painting to repaint my townhouse from top to bottom. The work was AMAZING. The final walkthrough was so great that I had nothing on my punchlist for them to fix! If you are considering a makeover, hire them!Todd V.Todd V. ★★★★★ Colorado Commercial and Residential Painting recently completed painting nearly 100% of our house’s interior. As the original owners of our 1999 home, we felt it was time for a change. Before the painters arrived, I decided to upgrade all our doors to solid core for a more high-end feel. I purchased pre-primed doors, installed them myself, and did some preliminary prep work.The painting team assured me they would make the doors and woodwork look amazing, and they delivered on that promise. They sprayed all the trim and new doors and rolled the walls with a new, lighter color. Even though I had prepped the doors, I noticed them improving some of my workmanship. They weren’t going to mention it, but I’m glad they did. The woodwork and doors now look like they belong in a 5-star hotel.Honestly, our house looks brand new and even better than the day we moved in back in 1999. Before selecting this company, I did some research with friends. While you can find cheaper bids out there, I believe you get what you pay for. Spraying the trim makes such a significant difference that it’s worth the extra work, additional cost, and minor inconvenience it causes.The team was highly communicative, very professional, and responsive to our needs throughout the five days they were here.I would definitely use them again and plan to do so for some exterior updates this summer.Pamela S.Pamela S. ★★★★★ Leo and his team did an amazing job painting our main level - ceilings and all! Colorado Painting is so helpful and friendly. The color they helped pick out with me is perfect. They are friendly, helpful, and neat! Thanks Colorado Painting!Josh SJosh S ★★★★★ We have completed several projects over the years with CCRP including basement and bathroom remodels involving tricky finish, texture and paint work, all of which were great experiences - fast and high quality work. I love finding locally owned and operated businesses that are a part of the community - you won't regret working with this company.Collin “.Collin “. ★★★★★ These guys were great! Responsive, in time and very professional. Highly recommend.Tracy S.Tracy S. ★★★★★ Colorado Residential and Commercial Painting repainted our home as well as our pergolas and I can’t say enough great things about them. The whole process went smoothly. So easy to work with as well as professional and just did an amazing job. If you need your home or business painted I would definitely give them a call!Jessie A.Jessie A. ★★★★★ They do a great job and everyone is friendly and helpful!Matthew F.Matthew F. ★★★★★ Excellent work, good communication and very quick. Highly recommend!Jessica T.Jessica T. ★★★★★ We have worked with the team at CCRP twice now and will definitely hire them again. The company is great to deal with- everyone is friendly, knowledgeable and helpful, and the work is wonderful. They took the time to address extra details which were so appreciated. Highly recommend for both interior and exterior work.Monica J.Monica J. ★★★★★ They were great! I hired them for a big job -- the entire main level of my home and an upstairs bedroom, including two sky-high walls near my entrance. Everyone involved was professional, punctual and tidy. I made a mistake in not reading the quote carefully enough, but they worked with me to get the job done the way I envisioned it.js_loader
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